Crafting the Perfect Press Release for Submission
Introduction
Journalists and bloggers receive hundreds, if not thousands of press releases to review on an average day. The majority of those releases don't get attention. There are two main reasons why: they lack newsworthiness and they don't make it easy for writers to cover their story.
What makes a press release great?
What makes a press release great? The answer is simple: it should be newsworthy. That means that your PR team needs to keep an eye on the news cycle and make sure any announcements you make are relevant, timely and well-timed. While it may seem like an obvious point, there’s no need to stress over this aspect of your campaign if you know how important it is (and how easy it can be!). Here are some examples of newsworthy events:
New product announcements
Hires or promotions at company headquarters
Journalists and bloggers receive hundreds, if not thousands, of press releases to review on an average day.
Journalists and bloggers receive hundreds, if not thousands, of press releases to review on an average day. The majority of those releases don't get attention. There are two main reasons why they don't get attention: they lack newsworthiness and they don't make it easy for writers to cover their story.
What makes a press release newsworthy?
The most important thing to remember about any press release is that it must be newsworthy. If you're writing a press release for an event, then the event must be significant enough to warrant coverage in your local newspaper or website. If you're writing a hotshot corporate communications piece and want it published on Forbes' website, then the company's accomplishments should be impressive enough—and interesting enough—to warrant attention from such a high-profile outlet.
That said, there are some other elements that may make your story more interesting than others: |
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