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| | While starting a News wires Official statement. (3rd Jan 23 at 10:00am UTC) |   | It’s not every day that you get a call from the media. But when you do, it is important to know exactly what to say and how to word it in order for your story to be heard. Whether or not you have written a press release site before, writing one today can seem overwhelming at first.
That’s why we have put together these helpful tips on how best to start off with your newswire press release:
1.) Keep it short and sweet.
Keep it short and sweet. The ideal length for a press release is between 150 and 300 words. If you're writing an article, keep in mind that the average word count is around 12 words per sentence, so try to maintain that ratio when writing for the web or print (and don't forget about your headline!). The inverted pyramid style helps organize your content into logical sections: headlines at the top of each section, followed by body copy with subheadlines throughout each paragraph; then comes a conclusion that summarizes everything they've just said (if there's more than one paragraph). This format makes it easier for readers to find information quickly by using keywords from previous paragraphs as search terms — which means more traffic!
2.) Use the Inverted Pyramid Style.
The inverted pyramid style is a great way to start off your newswire press release. It uses the most important information first and then moves into less important things. This makes it easy for journalists to follow up on your story later on, which is always a good thing! As you can see here, we've used bullet points in order to make sure our writing is easier for people to read through and understand at once. We've also kept our language clear and concise so as not to overwhelm readers with too much information at once—the last thing they want is something too dense or complicated that will discourage them from reading further into what we have written!
3.) Know your end goal.
Know who you are writing to. Know what you want to accomplish with the press release. How will you measure success? | |
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