Press release Power
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| | How to Enhance Your Press Release for Maximum Visi (4th Jan 23 at 9:49am UTC) |   |
Introduction
The world of social media is constantly changing, and so is the way you can reach your audience. In an age where people are more likely to share links than read them, press releases are a great way for companies to spread their message without having to rely on their own platform (which may not be as effective). But how do you make sure that when someone shares your release they don't just get lost in the noise? Here are five tips for boosting the visibility of your press release:
Humanize your press release with a compelling headline
Humanize your press release with a compelling headline.
A good headline is like a smile: it makes you feel good, and people will return to see what’s behind it. It’s even better if you can make them laugh or yell out loud at your witty punchlines!
Write headlines that are short, sweet and snappy – without being too simple or obvious (you don't want to send up the tone of your article). Make sure they stand out from other news stories going on around the web, while still being easily understood by readers who might be unfamiliar with your industry/company/product line/whatever else you sell.
Include attention-grabbing photos, videos and graphics
Use photos, videos and graphics to make it more interesting.
Make sure your photo is high quality: A good photo shows off the product or service in a way that's easy for people to understand. If you have a great image but don't know what to do with it, try creating an infographic about the topic (more on that below).
Include relevant photos: For example, if you're promoting an event at a local coffee shop—not exactly high-tech—you might want to use an image of someone drinking coffee while they read their newspaper on their laptop. This will help build trust with potential customers who are interested in learning more about this business from someone who already knows them well enough not only recognize themselves but also feel comfortable enough speaking candidly about their experiences at said establishment without feeling awkward or self-conscious about doing so! | |
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